The benefits of an Instagram business accountĭetailed analytics, the ability to track post performance, additional information in your profile, and features like Quick Replies provide plenty of reasons to create a Business account. Business account: for brands and companies selling products or services who want access to advertising, links, scheduling posts, and deep insights.Creator account: for influencers and content producers who want audience insights and Instagram Shop features.Personal account: the vast majority of users have personal accounts, which don’t have analytics or advertising features.In total, there are three types of account, each created for different types of users: Instagram business accounts are just one type of account you can have on Instagram. Its library of content types-Instagram Stories, Reels, and IGTV-make it an ideal platform to reach new audiences, learn about users’ content preferences, and share powerful visuals.Īnd it’s easy to get started. Ninety percent of Instagram users follow a business account, and 81% use Instagram as a platform to research products and services.Instagram, in short, is no longer just a visual platform for pretty pictures.
An Instagram business account gives brands, influencers, and creators performance data to understand how followers interact with their content-insights to guide business decisions and advertising functions to action on them.
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